Visitor spending in Hawaii increased in November 2025, despite a decline in the number of arrivals, according to preliminary data released by the Department of Business, Economic Development and Tourism (DBEDT). Total visitor expenditures reached $1.77 billion for the month, representing a 15.9 percent rise compared to November 2024.
The average daily expenditure per visitor also grew to $271, up 15.2 percent from the previous year. This increase helped offset a 3.6 percent decrease in total arrivals, which stood at 736,831 visitors for the month.
Most visitors arrived by air—728,072 people primarily from the U.S. West and U.S. East regions—while an additional 8,760 visitors came via out-of-state cruise ships. In comparison, November 2024 saw slightly more air arrivals at 755,784 and fewer cruise ship passengers at 8,271.
Visitors stayed longer on average during November 2025 than they did a year earlier; the average length of stay was reported as 8.85 days compared to 8.49 days in November 2024.
Breaking down arrivals by region shows mixed trends. There were fewer visitors from the U.S. West (402,840), but their higher daily spending contributed to a significant jump in total expenditures: “$901.0 million” in November 2025 versus “$728.0 million” a year prior—a rise of 23.8 percent.
Arrivals from the U.S. East rose slightly to “168,386,” with these visitors spending “$515.9 million” in total for the month—up by more than a quarter over last year’s figures.
Japanese visitor numbers also increased by about four percent to “58,216.” However, while their overall spending rose marginally to “$83.0 million,” their daily expenditures fell slightly due to lower outlays on shopping and entertainment.
Canadian visitation dropped sharply by over twenty percent to “38,721,” accompanied by a similar decrease in total spending ($94.8 million compared with $122.1 million last year). Still, daily per-person spending edged up modestly.
Other international markets collectively accounted for “59,909” arrivals—a drop from last year’s numbers—with regions including Oceania and Europe contributing fewer visitors.
Air capacity into Hawaii remained largely stable between years; there were “4,792 transpacific flights with 1,059,378 seats” available this November compared with marginally higher levels one year ago.
For the first eleven months of 2025 overall, Hawaii received just under nine million visitors—a slight dip of less than half a percent over the same period last year—but recorded a nearly six percent increase in cumulative visitor spending at “$19.64 billion.”
