The Hawaiʻi Department of Commerce and Consumer Affairs Office of Consumer Protection (OCP), representing the state of Hawaiʻi, has announced a 30-state settlement with Baron App, Inc., operating as Cameo. This resolution follows an investigation into Cameo's policies and practices concerning videos created using its app.
The investigation identified potential violations of state consumer protection statutes and the Federal Trade Commission’s (FTC) Endorsement Guides' paid advertiser disclosure requirements. The states allege that Cameo did not provide appropriate disclosures to consumers purchasing personalized video business messages. Additionally, it is claimed that Cameo failed to issue refunds to users who mistakenly signed up for personal message Cameos instead of the more expensive business Cameos.